Market - WallflowerGlobal.com - Dynamic digital signage software.

Market Applications

Dynamic Digital Signage is the fastest growing media delivery vehicle worldwide. The ability to ‘narrowcast’ into locations targetting viewers with just the information they are interested in is compelling. Wallflower is able to deliver into almost any known market segment. Uniquely scaleable and flexible, Wallflower can grow with the needs and aspirations of users.

The markets for Dynamic Digital Signage cover any segments where there is a need to provide information or show promotions. This can range from purely in-house applications providing staff with infotainment through to large nationwide networks displaying advertising or public entertainment.

In all of these segments Wallflower can provide the solution. Some typical markets are covered in more detail below.

Corporate Information - Wallflower can provide an in-house channel displaying, for example, training videos, company announcements or branding media for visitors. Ranging in size from simple stand-alone installations up to nationwide networks.

Wallflower Corporate clients include Vodafone, Philip Morris, Panasonic and many more. They use Wallflower to provide staff with up to date information about the company as well as a vehicle to display details of the company and its products to visitors.

Tertiary Institutions - Universities and colleges use Wallflower to provide up to date information to students. Auckland University of Technology use Wallflower to advise students of course details and locations as well as providing them with orientation material.

Tourism Information - Wallflower can deliver tourist information in an attractive attention grabbing way. Ranging from advertising for accommodation or rental cars through to videos featuring local attractions, users such as Auckland Tourism use large format video walls to provide very large format displays. These stand out in a crowded airport or hotel lobby to catch and hold the attention of visitors.

Hotels - Hotels, such as The Grand Hotel in Auckland, use Wallflower to advise visitors of the various venues within their complex. Wallflower is ideal to show not only images of bars and restaurants but also up to date details of live entertainment or weather forecasts.

Entertainment - Wallflower can provide an entertainment channel showing music videos or high definition movies. When installed in conjunction with Cloud Productions’ UDAS Digital Jukeboxes, Wallflower provides a complete entertainment package. Up to date music and video content is delivered through the Cloud network and displayed in conjunction with advertising driven by Wallflower. Bars and restaurants throughout Australasia have found the Cloud Wallflower combo provides a cost-effective reliable solution.

Skycity Casino in Auckland use Wallflower to provide visitor information throughout the complex including the Skycity Conference Centre.

Retail Outlets - Retailers and supermarkets use Wallflower to promote products in-store. In conjunction with small format displays at checkouts, Wallflower delivers a ‘call to action’ guiding shoppers to products on special or tempting them to last minute purchases at checkout time.

Wallflower provides retailers with their own in-house advertising channel.

Wallflower is uniquely able to interact with popular Point of Sale software. For example, a fashion store can use Wallflower to provide a customer facing display that shows matching accessory videos when garments are scanned.

Wallflower can print coupons for loyalty club customers and display eye catching promotions reacting to products purchased.

Advertising Networks - Wallflower is used to deliver advertising content nationwide by networks such as New Zealand’s Infoscreens. Scheduled centrally, content is continuously updated to include features such as weather forecasts and Stock exchange tickers.

Real Estate - Real Estate agents use Wallflower to promote featured properties. In conjunction with touch screen displays, viewers can browse and view details of properties they are interested in. Displays are typically either groups of small format LCD screens, plasma displays or projectors.

Pharmacists - Pharmacy chains use Wallflower to display not only promotional material about their various product lines but also educational material advising customers on subjects such as healthcare.

Manufacturers and Wholesalers - Wallflower is unique in this segment. Not only can Wallflower display traditional promotional media but it can deliver it via the Internet. Using a combination of low cost GSM cell phone communication and touch screen technology Wallflower is used to provide suppliers with a unique selling opportunity.

Units can be built on the Supplier’s premises and sent out to retailers handling their products. Requiring only to be plugged into a power outlet Wallflower automatically commences to display media. Customers select products they are interested in using the touch screen and then request a brochure. Wallflower communicates with a wireless colour printer located behind a sales counter. Visitors then go to the counter to retrieve their brochure providing sales staff with a unique opportunity to engage the customer.

footer

About Us

Products

Resellers

Support