Wallflower Global is an Auckland, New Zealand based software and hardware developer. The founders and development team of Wallflower Global were recognised internationally as being pioneers of Data Warehousing and Business Intelligence during the 1980s and 90s. Later they developed some of the first ‘Software As A Service’ applications for the tourism market.

Seven years ago the first version of Wallflower was developed primarily for Retailers. The WG team recognised that Dynamic Digital Signage would become a major technological force and were confident they could develop a product offering significant benefits over competitors. Wallflower is now currently released in Version 5.

WG invented the Template based approach to Digital Signage screen management that has since been widely adopted by many other software developers.

WG are recognised as being innovative technology leaders in Digital Signage software. Some of the pioneering techniques developed by WG include the USB/Web hybrid deployment, Wallflower Navigator user updateable Wayfinder, Use of Altiris and similar products for major network deployments, Wallflower Alive! intelligent Facial Recognition, Media Taxi Campaign management portal.

The Wallflower Detective intelligent hardware device was released ushering in a new era in intelligent Point of Purchase display stand technology. WG are now developing a ‘Signage As A Service’ model utilising their expertise in SAAS application development.

The Wallflower hardware range has now been extended to include Wallflower Signage Players. Manufactured in Sydney, Australia, by a company with over 20 years of industrial electronic experience Wallflower Players are the ultimate in low power consumption reliable hardware. Being a New Zealand company, WG are committed to delivering 'Green' solutions in areas such Players and Displays. A recently formed partnership with Sharp Electronics was formed as it was felt that Sharp embraced similar environmental ideals to WG and provided very 'Green' products.

Wallflower is a continually evolving product. Its uniquely flexible design is future-proofed to allow the rapid adoption of new technologies as they emerge.

The WG team are active in the international Digital Signage community and are continually in demand by many Corporates and network operators who require a product that is not only robust and reliable but is also easily customisable for their unique requirements.

WG partner with acknowledged experts in various disciplines when adopting new technologies. For Facial Recognition, Intelligent Earth were selected as being amongst the leaders in this field. Similarly The Activate Group are market leaders in Retail technology and analysis and bring in depth experience of the display stand market. This approach allows the WG team to leverage external expertise and reduces the time to market for new features.

Wallflower now drives thousands of displays worldwide embracing almost all applications of DDS. Ranging from stand-alone single screen installations to nationwide networks in advertising, banking, corporate information and tertiary institution information networks.

Wallflower is marketed through a rapidly growing international network of Distributors and Resellers. Each is selected for their ability to deliver a professional service covering all aspects of DDS implementations from initial enquiry through to final installation.

Many Wallflower installations are upgrades replacing existing competing software products. Similarly many Wallflower Distributors and Resellers have adopted Wallflower to replace products they previously handled.